How to Sell Photography Prints

Selling photography prints is a great way to earn money from your creative talents. Whether you are an experienced photographer or just starting out, there are many different avenues to pursue.

The first step is to decide where you want to sell your work. Options include online marketplaces, your own website or local markets and art fairs.

Decide on a Pricing Strategy

Pricing can be one of the most challenging aspects of launching an online photo print business. A good starting point is to calculate your total costs, including materials, shipping, and bank fees. This gives you an idea of how much you need to sell each print or product for to cover your expenses and make a profit.

However, be careful not to fall into the trap of underpricing your work. Overhead costs such as camera equipment, editing software, and thumb drives should also be factored in to establish a competitive and profitable pricing structure.

Moreover, the quality of your prints and other products will influence their perceived value. For example, a fine art print is often worth more than a generic drugstore copy, and larger prints will typically cost more than smaller ones. Similarly, a matted or framed print will add to the overall appeal and may make it more appealing to potential buyers.

Finally, a clear and attractive pricing structure will help build customer confidence in your brand and drive sales. You can offer options, sizes, and formats to meet varying customer needs while still maintaining your profitability. You can also consider offering discounts, subscriptions, or memberships to encourage repeat purchases and boost retention.

Set Up an Online Store

Whether you’re a professional photographer or capture photos as a hobby, selling prints is a great way to earn some extra income. By applying a smart pricing strategy and setting up an online store, you can make the most of your photographic work.

First, decide what type of prints you want to sell. For example, you may choose to only offer open-edition prints or limited edition prints that are run a fixed number of times. Limiting the availability of your prints makes them feel more collectable and can help increase their value over time.

When creating your photo print offerings, think about what kinds of products would complement your images. For instance, you can sell framed prints of your work or even create canvasses and other wall art. You can also sell a variety of other items, including apparel and accessories, such as mugs, mouse pads, and phone cases.

Once you’ve settled on a product lineup, it’s time to set up an online store. Depending on your business model, you can opt for a stand-alone website or an online marketplace, such as Etsy. You can also use platforms like Squarespace and Wix to build a website with built-in ecommerce functionality. You can also add a print-on-demand extension to your online store and fulfill orders directly from your website.

Collect Email Addresses

Whether you’re an established professional photographer or a hobbyist looking to start making money off your pictures, it’s vital to have a solid digital marketing strategy. Having an email list and the right tools to deliver newsletters is one of the best ways to reach a global audience and grow your business.

To keep in touch with your fans, you can collect their email addresses on your website and social media pages. It’s also helpful to have a dedicated email sign-up page on your site. When people visit your page, they should be able to subscribe in just one click. This will help you avoid annoying your customers by asking them to subscribe multiple times.

It’s a great idea to segment your email subscribers so they can get emails that are relevant to them. For example, if you’re a wedding photographer who shoots with Fujifilm cameras, your subscribers can be tagged as Fujifilm photographers. That way, they’ll only receive photos and updates on weddings.

While some photographers use the CC/BCC field to send mass emails, this can be difficult for recipients’ email clients to categorize as non-spam. Instead, smart photographers use an email marketing tool that enables them to personalize emails and easily send them to multiple groups of subscribers. This allows them to nurture relationships with their subscribers and boost sales.

Market Your Work

Whether you are a professional photographer or just an enthusiast, gaining some insight into how to sell photography prints can make your business more profitable. The key is understanding the market, deciding on a pricing strategy and making sure your customers receive their orders as quickly as possible.

Focus on a niche when selling your work. This will help you set your prices and develop a more cohesive branding across your print offerings. For example, if you sell landscape or street photos, focus on creating images that appeal to this audience. This will help you gain recognition in this field, and potential clients will have a more cohesive experience when purchasing from your online store.

Another important factor is the medium you choose for your prints. While posters are the most cost-effective way to sell your photos, consider experimenting with other products as well. These can include canvas prints, framed canvases and acrylic or aluminum composite panels. These mediums provide a higher-end look to your prints and can increase the amount of money you can make per sale.

Finally, be sure to collect email addresses whenever possible. This will help you stay in contact with your current and future customers, and can be a great way to promote new products or promotions. You can collect email addresses through social media posts, contests or local events.


1. How do I determine the pricing for my photography prints?

Pricing for photography prints can vary based on factors such as print size, print quality, edition type, and market demand. Conducting research on similar prints in the market and considering your production costs can help you establish competitive yet profitable pricing.

2. What are the best platforms for selling photography prints online?

There are several online platforms tailored for selling photography prints, including dedicated photography marketplaces like Etsy, Fine Art America, and Society6, as well as general e-commerce platforms like Shopify and Big Cartel. Each platform offers different features and audiences, so it’s essential to choose the one that aligns with your goals and target market.

While copyrighting your photography prints isn’t mandatory, it’s highly recommended to protect your intellectual property rights. In many countries, including the United States, copyright protection is automatically granted to original works upon creation. However, registering your copyright with the relevant authorities can provide additional legal protection and enable you to pursue legal action against copyright infringement.

4. How can I market my photography prints effectively?

Effective marketing strategies for photography prints include building a strong online presence through social media, creating a visually appealing website or online portfolio, participating in art fairs and exhibitions, collaborating with influencers or other artists, and offering promotions or discounts to attract customers. Consistent branding and engaging storytelling can also help differentiate your prints and resonate with your target audience.